The short
version.

Scope is fixed and priced before work starts

Anything not written into the scope or the change log does not get done, and does not get invoiced. If the work turns out to need more than the scope allows, we stop and agree the change — with a price — before continuing.

You own everything

Accounts, domains, ad platforms, code, data and creative files are yours, held in your accounts wherever possible, documented, and portable. There is no hostage situation built into the engagement.

No lock-in after the build

The first ninety days are the build. After that, Build & Run is month to month with thirty days’ notice either way. Everything is handed over with runbooks whether you stay or go.

No guaranteed outcomes

We commit to the deliverable and to the agreed metric being measured. We do not promise a revenue number, because anyone who does is guessing about something neither of us controls. What we will do is tell you early when something is not working.

Payment

Fixed-price work is invoiced on agreed milestones. Retainers are invoiced monthly in advance. Full terms, including any deposit, appear in your contract.

If we are not right for you

We would rather say so on the first call than after three months. A useful conversation costs nothing and no obligation follows it.

If it is not working

Tell us. We would much rather find out in month one, in writing, and change the plan than discover it at the end. Where the problem is ours, we fix it. Where the fee has bought you something you do not need, we will say so and stop. If you would rather leave, thirty days’ notice applies and everything is handed over in runnable condition.

Who owns the work

You do. Code, creative, copy, configuration and documentation are yours from the moment they are produced, paid for or not. If we write a document for you it is yours to reuse without attribution. Nothing is licensed back to you.

Summary only — the signed contract governs. Last reviewed: September 2026.