The objections a serious buyer actually has — answered here rather than on a call.
What you actually called to find out.
We're an operating studio that added AI to a practice that has been trading since 2015. The archive is 3,846 files of shipped work, and it is still being added to. What changed is that AI made the operation cheaper and faster. The evidence is on this site — 51 named clients, eight brands on one contract, finished websites, marketplace operations.
It's an advantage up to roughly $2M in annual revenue and a limitation above it. You get the person who scoped the work doing the work. The research is blunt about the alternative: enterprises building AI in-house succeed about 33% of the time versus 67% for specialist vendors. What's true at your size often stops being true at enterprise scale.
Process, speed, and what you end up owning.
Because we won't invent them. We have no verified performance metrics from the archive — no traffic gains, conversion lifts, or revenue figures we can defend. So we publish scope, stage, and artifacts instead of outcomes. If we ever have numbers that survive scrutiny, they go here.
You describe the business and what's stuck. We ask what number you already care about. If there's a real answer, you get a real answer and a price. If we're not the right operator, we'll say that and suggest who is. Nothing is billed for the call and you keep the diagnosis either way.
Pricing, contracts, and what happens on the call.
No. The Fix is a one-time $7,500. Build & Run is month-to-month after the initial 90-day build. Full Department asks for an annual commitment because that's the only way fractional leadership works — and we'd rather say so than hide it in the small print.
Work with them first. We audit what's in place, then cut the subscriptions you aren't using. Roughly half of what we find is software already paid for and never operated — that's free margin before we build anything.
Who this is, and what it is not.
Diagnosis in week one, redesigned workflow and an agreed metric by week three, and one system in production inside 90 days. A production system with human-in-the-loop approvals is the hard part — demos are cheap, and a demo is not a result.
Yes, with no email gate. It runs entirely in your browser and nothing is transmitted or stored. We publish our assumptions underneath it — automation returning 60% of repetitive work, and roughly 40% of current tool spend being redundant. Judge us on whether those assumptions are honest.
You do. Accounts, domains, ad platforms, code, data, creative files. Built in your accounts where possible, documented, and portable. Nothing we build should be a hostage situation.
Original Limited is the operator — AI consulting, marketing, and commerce operations for businesses. not10robots is our agent team: design, build, and ship digital systems end to end, running as its own studio. Same operator, same standard of proof, different door.
Handing a business its marketing to a third party is a real risk. These are stated before you sign anything.
Accounts, domains, ad platforms, code, data, creative files. Built in your accounts where possible, documented, and portable.
Build & Run is month-to-month after the 90-day build. Runbooks handed over either way.
If the archive can't prove an outcome, this site doesn't claim it. We hold ourselves to the standard we hold everyone else to.
A.J. Crognale — Creative Director & AI Strategist — scopes the work and does the work. No junior swap at week three.
Regulated work — cannabis, healthcare, financial — gets treated as regulated. We decline work we can't do properly.
If the honest answer is "you don't need us yet," that's what you'll hear. A firm that agrees to everything is selling hours.