Consent comes
first.

Whether this applies to you

This page describes the rules that apply to business text messages in the United States. It is written in advance, because the correct time to build consent is before the first message is sent, not after a complaint arrives.

The federal statute is the Telephone Consumer Protection Act, enforced by the Federal Communications Commission. There is no general exemption for a small business, and there is no exemption for a message a recipient would welcome.

How consent is obtained

Before any automated or marketing text goes out, consent is captured in writing and it is specific. Under the FCC's one-to-one consent rule, a sender cannot rely on consent captured for one brand, campaign, or purpose to send a different one. Consent names the sender and the purpose.

Consent is not inferred from buying something, giving a phone number, or having filled in a form on this site. It is not obtained through a pre-ticked box.

Every message contains

The word STOP, which works by any reasonable means and stops all messages from that number.

The identity of the sender and a way to reach them.

A link to these terms where the message is informational.

Opting out

Reply STOP and it is honoured without exception and without conditions. A person who has opted out is not contacted again by that number, and the suppression is recorded rather than remembered.

Sending hours

Messages are sent within permitted hours. A message sent outside them is a violation regardless of how welcome it would have been.

This site itself sends no texts

To be clear about what you are reading: no page on this site sends SMS, collects phone numbers, or embeds an SMS form. There is no phone-number field anywhere on this site.

This page exists because the studio does use messaging for client work and for people who ask for it, and because a business that sends texts needs to be able to show what it does about consent. It is written before the first message rather than after.

State rules are stricter, not looser

Florida and most other states impose their own registration, consent and messaging rules on top of the federal statute, and those are administered separately. This page does not attempt to state fifty state regimes. If text messaging becomes part of an engagement, that work is scoped and verified per state before it starts.

Last updated 2026-10-04. This page describes what this site actually does today, and it changes the day the site changes.

Contact

Prices, scope and engagement questions go through the brief page. Anything on this page you want challenged, corrected or explained gets a straight answer.