No dark
patterns.
The rule the studio actually operates under: a flow that only works because someone was confused by it is a bug.
No dark patterns
This is the rule the studio actually operates under, so it is written down rather than left implicit.
A dark pattern is an interface choice whose design encourages a decision the person would not make if they understood it — a continue button disguised as a cancel button, a cancellation flow made deliberately worse than signup, an opt-out that is greyed out, a countdown that resets.
Every one of those is banned here by preference, not only where a regulator has already noticed. If a flow only works because someone was confused by it, it is a bug.
Email: what the law requires and what we do anyway
The federal CAN-SPAM Act applies to commercial email and requires accurate header information, a non-deceptive subject line, identification of the message as an advertisement where applicable, a valid physical postal address, and a working opt-out honoured within ten business days.
We also treat it as a rule not to buy lists, not to send to harvested addresses, and not to send anything we would not want to receive. That part is a standard we set, not a legal minimum.
Testimonials and results
Figures about outcomes are drawn from real engagements and are labelled with the stage they reached — shipped, in progress, proposed, or measured. Stage, timeframe and method are stated on the results page.
A proposal is never presented as a launch. A pilot is never presented as a rollout. We do not composite results, we do not quote a client without permission, and we do not imply a typical outcome that we cannot evidence.
Claims about the work
Claims are limited to what the studio controls and can evidence. We do not promise revenue, ranking, or growth. Pricing and scope are stated before work starts rather than discovered during it.
Last updated 2026-10-04. This page describes what this site actually does today, and it changes the day the site changes.
Contact
Prices, scope and engagement questions go through the brief page. Anything on this page you want challenged, corrected or explained gets a straight answer.